Why Did My Domain Authority Go Down

The internet is a big place.

Why did my domain authority go down. Moz updated the index at the end of last year to provide higher quality more relevant and more useful link data. Since they re scaled on a 100 point system after each update the recalculations mean that authority score of a given page site could go down even if that page site has improved their link quantity and quality. Domain authority da and page authority pa are the metrics that go side by side.

How seo impacts da. Why did my da score drop. A decrease in domain authority while your competition continues to rise could mean a few things.

Just paste your desired website s url into the search box and press check authority button. Finally we arrive at the titular question and we saved it for last for a reason. It is created the moz and nowadays after that the search engine page rank is no more.

Your domain authority is relative to the index and sites contained in the index. You ll need a strong understanding on what da is and how it s determined to understand how it changes. Updates to how moz determines da.

What domain authority is and who decides how it s calculated. This is one reason you may not have seen much of an improvement in your da score. How da is measured and why you should care.

Why domain authority changes 1. Google may have caught something sketchy you did such as keyword stuffing or duplicate content which is different than syndicated content. What backlinks have to do with da.