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Domain knowledge on public relations. Bernays public relations is a combination of philosophy sociology economics language psychology journalism communication and other knowledges into a system of human. The definition dimensions and domain of public james g. An effect consequence or impact of a set or program of communication activities or products and may be either short term immediate or long term don stacks ed.
Public relations is the attempt by information persuasion and adjustment to engineer public support for an activity cause movement or institution edward l. Quantifiable changes in awareness knowledge attitude opinion and behavior levels that occur as a result of a public relations program or campaign. The public relation handbook pdf.
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