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What is marketing knowledge.
Domain knowledge of marketing. This perspective raises an important question for marketers. Domain knowledge steers marketing communications to effective programs with a clear message for the buyer. The term is commonly used to describe the knowledge of experts in a particular area.
Domain knowledge is the knowledge about the environment in which the business organizations operates and it encompasses understanding of the industry dynamics history sectors and segments business model competitive landscape value chain customers supply chain challenges and the industry specific strategies of the target enterprise. When a judgment call is necessary and this is often a developer who understands the customer profile is more likely to make the correct choice. The knowledge based view of the firm suggests that knowledge is the firm s key resource for creating and sustaining economic rent.
Product development management customer relationship management and supply chain. Likewise developers and engineers. The term domain knowledge isn t typically.
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