Domain Email Reputation
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The higher the score the better the reputation of your domain and higher email deliverability.
Domain email reputation. Isps take into consideration your ip and domain reputation as separate functions. For instance it depends how old the domain is. Domain reputation is used by all major mail service providers like gmail yahoo outlook hotmail aol and many more to identify spam and abusive senders.
In fact for the f irst 5 days after a new domain was registered it is by default considered as suspicious. The reputation depends on many factors. This service is built with domain reputation api by apivoid.
Google postmaster tools setting up google postmaster tools is highly recommended for anyone who is serious about email marketing. Your score can vary depending on your email sending practices and the recipient s response. Useful to quickly know if a domain has a potentially bad online reputation.
Your ip reputation can help or harm your domain reputation. They calculate the score on a fine scale of 0 100. There has been a sharp move towards domain reputation predicated by the move from ipv4 networks to ipv6 networks.
Your domain reputation is based on your sending domain instead of your ip address. It allows you to see exactly where you stand with the world s largest email inbox provider on metrics like spam rate email domain reputation and authenticated traffic. Check if a domain name is classified as potentially malicious or phishing by multiple well known domain blacklists like threatlog phishtank openphish etc.
The range is on a rolling 30 day average and compares the rank of your ip address against other ip addresses. This means that your brand takes precedence when it comes to isp filtering decisions. To determine domain reputation receivers keep track of every way your domain is used in a message and how that message ends up performing in the inbox.
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