Does Domain Authority Matter

What is domain authority.

Does domain authority matter. The first thing you have to realize is that google doesn t care about domain rating or domain authority or any of these types metrics. While pursuing higher da shouldn t be a high priority end goal it can still be a useful metric to track. According to the information listed on moz s website they developed a 100 point scale and included factors such as data from mozscape web.

You can think of domain authority da as a way to grade a site s relevance and overall quality in the eyes of search engines. Google doesn t care about dr. What they care about is their users.

Domain authority is calculated by evaluating multiple factors including linking root domains and the number of total links into a single da score. Domain rating isn t an actual ranking factor but rather more of a vanity metric. Domain authority is a metric that was developed by moz to predict how well your website will do in search engine rankings and is something that is difficult to understand.

It can be a good benchmark on your site s seo and the value of information present on your site. However the main way we use it is to identify quality outreach targets. It s a score from 1 to 100 that predicts how well a website will rank on search engine result pages the higher your score the better your chances of ranking in search results.

In fact it s one of the most important localized ranking factors. How much does it really matter. Knowing your da score can help improve your overall domain value in search engines.

What is domain authority and does it matter. The engineers who created moz s open site explorer tool years ago coined the term domain authority. Why does domain authority matter.